The branding process for Homar Plumbing began with comprehensive market research, where we analyzed industry trends, competitor strategies, and customer preferences to uncover unique selling points and potential brand positioning. Using these insights, we moved into the ideation phase, brainstorming concepts that encapsulated the essence of Homar Plumbing—a reliable, family-owned business with a rich history and forward-thinking approach. We balanced tradition with modernity in our visual identity, including themes, color schemes, typography, and logo designs. Once the concept was finalized, our team meticulously crafted each brand element, ensuring consistency across all touchpoints such as business cards, uniforms, vehicle wraps, and the website. The final step was delivering and implementing the brand, providing Homar Plumbing with a comprehensive brand guide and assisting with the rollout to maintain a consistent brand image. This structured approach ensured the new branding resonated well with their target audience, reinforcing their values of trust, quality, and family.